An audit that reads your website the way a buyer does.
Real browser visits, customer journeys and eleven modules, with the exact quote behind every finding. Then a roadmap and a report you can hand over.
Six steps from a domain to a decision.
- 1
Enter a domain, pick the depth
A quick check reads up to 15 pages and returns the score, the main findings and the market value in about three minutes. The full audit reads up to 120 pages, renders the key pages on desktop and mobile, and adds search traffic, backlinks and AI visibility.
- 2
It finds out what the business is
From the pages it reads, the audit works out what the company sells, to whom, and what the website has to achieve. It picks the matching industry framework, or uses the one you lock for the client.
- 3
It walks the site like a customer
Personas follow the site's own navigation in a real browser: a business owner comparing prices, someone who wants to call right now, a mobile visitor. Forms are inspected, never submitted. Nothing is bought or booked.
- 4
Every finding carries its proof
Observed problem, customer consequence, business consequence and a suggested fix, with priority, effort and confidence. The quote is checked against the page; a finding without verifiable evidence does not count.
- 5
Your team reviews, the roadmap builds itself
Approve, edit or reject findings, add comments for the team. Approved findings become actions with an owner, the complexity, a success metric and how to validate it.
- 6
One click to a report you can hand over
An executive or comprehensive report, as a PDF or a secure share link, with your logo and colours on the agency plans. Re-scan later and the report shows what was resolved, what is still open and what is new.
Eleven modules, one Business Impact Score.
Each module answers one plain question about the business. The weights follow the industry framework: for a content publisher like the sample, content quality carries the most weight. The score comes with a confidence, so you know how much of it rests on evidence.
Module scores of the sample audit, 27 Oct 2026
- Strategy67 Fair
- Content74 Good
- Usability81 Good
- Visual86 Strong
- Trust71 Good
- Conversion82 Good
- Sales67 Fair
- Marketing68 Fair
- Technical87 Strong
- Consistency74 Good
- Brand60 Fair
- 1Business Strategy & PositioningDoes the website explain why a customer should choose this company rather than a competitor?
- 2Content Quality & CommunicationDoes the content answer what buyers need to know, clearly and credibly?
- 3Usability & Information ArchitectureCan realistic visitors find what they need without friction?
- 4Visual Design & Presentation QualityIs the visual execution professional and appropriate for the audience?
- 5Trust, Credibility & Risk CommunicationDoes the website give enough verifiable reasons to trust the company?
- 6Conversion EffectivenessCan visitors take the action the company needs, easily and reliably?
- 7Sales EffectivenessDoes the website make selling easier, or does it create additional work for the sales team?
- 8Marketing EffectivenessIs the website a good destination for marketing activity?
- 9Technical User ExperienceDo technical problems interfere with visitors completing commercial actions?
- 10Content Consistency & Cross-Page IntelligenceDo business-critical statements agree across the website?
- 11Brand Identity, Brand Language & Corporate CommunicationDoes the website communicate a recognizable, credible and consistent brand that supports the company's positioning?
Underneath, everything a strategist would check.
- Every page it readWith its role, the evidence found on it and screenshots on desktop and mobile.
- Brand voice and positioningHow the brand sounds, what it claims and whether the claims hold across pages.
- Contradictions between pagesPrices, terms, addresses or promises that say one thing here and another there.
- Unanswered buyer questionsWhat visitors need to know before they enquire, and the website never says.
Quick check or full audit.
Start with the quick check to see where a site stands. Run the full audit when you need the complete picture, the journeys and a report for the client.
| Quick check | Full audit | |
|---|---|---|
| Pages read | Up to 15 | Up to 120 |
| Time | About 3 minutes | 15 to 25 minutes |
| Score, modules, fix-first list | Yes | Yes |
| Market value | Yes | Yes, with search data |
| Desktop and mobile rendering | No | Key pages |
| Customer journeys in a browser | No | Yes |
| Search traffic, backlinks, AI visibility | No | Yes |
| Client-ready report | In the app | PDF and share link |
Judged against its own industry.
A clinic is not an online shop. The audit detects the industry and applies its framework: what buyers in that market need to see, which modules weigh most, which journeys to walk.
- Dental and medical clinics
- Yacht brokerage and charter
- B2B manufacturers and suppliers
- E-commerce and online retail
- Law firms
- Hotels and hospitality
- Real estate agencies and developers
- Consultancies and professional services
- Restaurants
- SaaS and software
- Digital and web design agencies
- Content and affiliate publishers
- Service businesses
Scan again, see what changed.
Every audit is kept unchanged. A re-scan compares itself with the previous one: resolved, still present, new and reintroduced issues. Monitoring runs those scans weekly or monthly for the websites you look after.
See what your website is really doing.
Start with a free quick check. No card, no call, about three minutes.